Pros & Cons of Copywriting Templates for Freelance Writers

Here’s how to use content templates as a freelance writer

Eileen Ystheim


Photo by Yan Krukov via Pexels

Copywriting templates and content templates can be a freelance writer’s best friend or worst foe.

They can help you produce high-quality copy and content quickly and easily, without starting from scratch every time. Swipe files are also an excellent resource for freelance writers. They contain successful copy and content examples, which you can use as inspiration for your own work.

But they can also sabotage your success as a freelance writer if you’re not mindful of how you’re using them. After all, you don’t want your article portfolio to look like a bored-to-death robot did the writing, do you?

In this blog post, I’m exploring the pros and cons of using copywriting templates, content templates, and swipe files for client work. I’ll also provide tips on making the most of these resources and what mistakes you have to avoid at all costs.

From content to ka-ching

If you want to keep your clients happy, your content has to convert somehow. That could mean making a sale, getting someone to sign up for a newsletter, or anything in between.

Your copy should be focused yet persuasive without being too pushy. And your content should be exciting yet informative, without being dry or dull. Copywriting templates and swipe files can help you hit the sweet spot with your copy and content.

And, of course, they’ll get you typing when you’re staring into the screen with the dreaded writer’s block.

The pros of content templates for freelance writers

These resources can be a freelance writer’s best friend when used correctly. But they can also be a freelancer’s worst enemy. Here’s a look at the pros and cons of using content templates.

Templates and swipe files help you write faster

If you struggle with writer’s block or finding the right words to say, templates can be a lifesaver. You can take the guesswork out of what to write next by having a template to follow. This can help you pump…



Eileen Ystheim

Journalist gone freelance. Wrote my way to 100k. Helping others do the same with books & courses. Neurodivergent. Crazy cat lady. Fueled by coffee & creativity